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The relationship between products and marketsTourism product design and creative resources to consider not only the occurrence conditions, but also take into account market demand characteristics and development. Only in the full features of the tourism market demand, based on the design and planning of tourism products in order to be out of consumers, the tourism industry to maximize the social, economic and environmental benefits of uniformity. Meanwhile, in view of different structural characteristics of the tourism market, offering tourists a character, human and diversified services, tourism, in order to extend the product life cycle. In addition, the study of the potential tourism market consumption trends, will help to improve tourism products in the market to meet the degreeAnd be able to play a leading role to some extent or impact of tourists propensity to consume and consumption preferences, which guide the scientific tourism market consumption, rational consumption, and realize the healthy development of the tourism industry.6, the relationship between competition and cooperationIndustry is in competition and cooperation and improve continuously, and the early stages of the development of China's tourism industry, since there is no objective understanding of this point, thus forming a disorderly competition in the chaos, causing a large number of resources depletion, not only harms the Tour of those interests, but also hampered the healthy development of the tourism industry. And tourism industry, began regional integration and regional cooperation, that is, to seek cooperation in the competition to create a greater competitive advantage, such as the Pan-Pearl River Delta regional cooperation, the Yangtze River Delta, the formation of barrier-free tourism zone, Guangdong Hong Kong and Macao regions Construction of circle and so on tourism cooperation. Therefore, the tourism industry to do strong, big, We must correctly handle the relationship between competition and cooperation at the strategic level, emphasized the concept of regional integration through the industry association, the industry division of labor within the collaborative approach, the formation of internationally competitive brands.7 the relationship between policy and public opinionTourism industry development is inseparable from government departments, policy guidance, and much needed policy support and guidance. Is first expressed the need to compensate for market failure in the market conditions, market order through the "invisible hand" to be, but the market is running in the process of "market failure" the objective existence at this time, the government must formulate relevant policies and regulations to ensure the normal market order and the optimum allocation of resources. Secondly, the performance of the need for balanced development of tourism through the formulation of relevant policies to ensure that tourism regions, a balanced development of all sectors,While ensuring tourism industry and other industries, the proportion of co-ordination. Culminate in the need to develop the tourism industry, through the relevant preferential policies on the tourism industry to create preferential conditions for the development of the tourism industry. Therefore, the policy on the tourism industry has a role to guide and protect, while the public opinion on the development of the tourism industry there are also quite large, and thus indirectly affect the tourism planning and project construction. In addition, public opinion to a certain extent, can also complement the Government's management function to achieve the tourism industry to promote the standardization of the development of the tourism industry. Therefore, to correctly use policy and public opinion influence on the tourism industry, to guide the tourism industry towards the direction of standardization??? ?? ?? ???? ?? ???? ???? ???? ???, ?? ??, ?? ??? ?? ??? ??? ??? ?? ?????. ?? ?? ??? ?? ??? ?? ??? ? ??? ?? ??? ?????? ???? ???? ??, ?? ??? ????? ?? ???, ??? ??? ??? ??? ???. ??, ?? ??? ?? ??? ??? ? ?, ??? ???, ??? ??? ???, ???? ???? ?? ????? ??? ?????. ?? ???, ???? ?? ??? ?? ??? ??, ???? ??? ?? ?? ??? ???? ? ????????? ?? ???? ???? ???, ???? ?? ??? ?? ??? ?? ??? ? ?? ??? ??? ??? ?? ?? ??, ?? ?? ???? ??? ? ? ??????.6, ??? ??? ???? ??? ??? ????? ???, ??? ??? ?? ?? ??? ?? ????? ??? ??? ???? ?? ????? ?? ???? ??? ??, ??? ?? ?? ???? ??? ?? Harms ? ????? ??? ?? ??? ??? ??? ??. ??? ?? ??, ? ? ?? ??? ?? ??, ?? ???, ??? ?? - ?? ?? ??, ?? ??, ??? ? ??? ? ?? ??? ???, ???? ??? ???? ?? ??? ?? ?? ?? ?? ??? ????? ???? ???. ???, ?? ??, ? ?? ???? ??? ??? ???? ??? ?? ??? ????? ?? ??? ?? ?? ?? ??? 24 ?? ??? ??? ?? ??? ??? ??, ????? ????? ???? ??.??? ?? ??? ??? ?? 7?? ??? ??? ?? ???? ??? ??? ?????, ??? ?? ??? ?? ?? ???. ?? ??? ?? ???? ?? ??? ?? ???? ????, "??? ?? ?"? ?? ??? ?? ????? "?? ??"? ??? ??? ??? ???? ?? ??, ?? ?? ??????? ?? ? ??? ??? ?? ?? ??? ???? ??? ?????. ??, ?? ??? ??? ?? ?? ??? ?? ????? ??? ????? ??? ??? ?? ??, ?? ??? ?? ??,??? ?? ?? ? ?? ?? ??? ??? ?? ??. ?? ?? ?? ???, ?? ?? ?? ?? ??? ?? ??? ??? ?? ??? ??? ?? ?? ??? ?? ?????. ???, ?? ??? ?? ??, ??? ? ???? ??? ?? ?? ? ?? ??? ??? ?? ??? ?????? ????? ??? ???? ?? ????? ??? ????. ??, ?? ?? ??? ??? ?? ??, ?? ?? ??? ???? ???? ?? ??? ?? ?? ?????. ???, ???? ?? ??? ?? ??? ??, ???? ?? ??? ?? ?? ??? ?????.8制品と市场との间の関系観光制品の设计と创造的な资源だけでなく、発生条件だけでなく、アカウントの市场の需要特性と开発にかかる検讨する。只有在充分旅游市场需求特征的基础上，设计和规划出来的旅游产品才能受到消费者的青睐，最大程度地实现旅游产业的社会效益、经济效益和环境效益的统一。一方、别の构造的な特性のための観光市场は、観光客の文字を、人间と多様なサービスを、観光では、制品ライフサイクルを延长し提供します。加えて、潜在的な観光市场の消费动向の调査は、市场の学位を満たすために、観光、制品の改善に役立ちます。ある程度以上の観光客に影响を与えると、合理的な消费电力は、科学的な観光市场の消费のガイドと観光产业の健全な発展を実现する消费嗜好、消费性向の主要な役割を果たすことができる。6、竞争と协力の関系业界の竞争と协力し、継続的改善を図るためであり、中国の観光业の発展の初期段阶にあるので、この点は客観的な认识であり、これらの混乱の中で无秩序な竞争を形成する、枯渇资源の大量発生だけでなく、ツアー害これらの利益のでなく、観光产业の健全な発展を阻害した。観光产业は、泛珠江デルタ地域协力は、长江デルタ、バリアの形成を无料で観光区、広东省、香港、マカオなどの地域で大きな竞争上の优位を作成し、竞争の中で协力を求めることは、地域统合と地域协力を始め、観光协力の轮の建设など。したがって、観光产业に大きな强を行う、我々は正常に戦略的なレベルでは、竞争と协力の関系を処理する必要が业界団体を通じて、労働者の产业部门の地域统合の概念を强调し、内部の协调的、国际的に竞争力のあるブランドの形成。政策と国民の间に7関系の意见観光产业の発展、政府部门から切り离せない政策指针は、はるかに必要な政策支援とご指导。最初に、"见えざる手"を通じて、市场の秩序が、される市场"市场の失败"现时点では客観的存在のプロセスで実行され、政府は関连を策定する必要がある必要がある市场の状况で、市场の失败を补うために表现さ政策や规制や资源の最适配分は通常の市场の秩序を确保する。第二に、関连する政策の策定を通じて、観光の均衡ある発展の必要性を确保するためのパフォーマンスは、観光地域では、すべての部门のバランスの取れた発展、一方、観光业界や他の产业の确保、共同の割合を调整。の必要性、観光产业の発展のために、観光产业に関连する优遇政策を通じて结実観光产业の発展のための优遇条件を作成します。したがって、観光产业の政策を、ガイドし、保护する役割を持ってもかなり大规模ながら、観光产业の発展に世论がいるため、间接的に観光を计画し、プロジェクトの建设に影响を与える。加えて、ある程度の世论も、政府の管理机能は、観光产业の発展の标准化を促进するために、観光业界の达成を补完することができます。したがって、正しくは、観光业界の世论に影响を与える、标准化の方向に向けて、観光业界のガイドにポリシーを使用しています。8 |
