高分求中译英急

显示全部楼层 · 2010-3-29 18:59:54

Western mode of thinking than the abstract, all-embracing. And their way of thinking was to make their creative ads will get used to using some abstract things to give consumers their own reasoning, so that consumers both same time learn the fun of mental and physical characteristics of the products. Advertising works in the West, many have no direct performance characteristics of the product, but with a strong visual impact, or the story, so that the public to think, to speculate. Western advertising is a suspense in nature, often less than the final work, the public do not know what the ad would like to interpretation. Westerners attached great importance to an individual's independence and individuality Zhang Yang. Advertising creative, the West is also a clear-cut another new ad. Electrolux refrigerators, such as entry into the Chinese market, has repeatedly appeared in the China Central Television, advertising followed the western style of the typical absurd exaggeration. Advertising images are as follows: light, dark room, a very old refrigerator noise issue, refrigerator had been an earthquake left-right shake Huang, Zhen Luo fish tank on the refrigerator, and parrots fly away, dog barking incessantly, baby scare cry, when Electrolux refrigerator there, everything will have to restore calm. This ad seeking a strong sensory stimulation, emphasizing the picture and shocking visual impact, their style of exaggerated fear, mischievous humor, and should be known as the superior quality. Western ads focus on images and the narrative element is rarely used excessive language, often adopted after a series of pictures or even just one or two simple words of advertising language eye-dotting ceremony impressive. Such as the following two ads: Ad 1: In the corner office has a small mouse hole, revealing a cat's tail, stood in the hole next to a can of Diet Coke they do finish all the entire ad is not a word, the light depend on the screen to speak for themselves. Cats, like how thin it may become a rat? Had drunk a Pepsi Diet Coke. I believe after viewing the ad people will want to try Diet Coke is how to make their own to become slim. The ad through the screen to guide the public revelation of his reasoning is a manifestation of the West ad features a typical example of; Ad 2: In the KFC counter, a customer wearing a long garment is considering what to buy food. That should be a very common pieces of screen, can coat the customer is under the iconic Ronald McDonald legs, not only to make people smile - even Ronald McDonald came to patronize KFC, and is not that the taste of Kentucky Fried Chicken The best food certificates? Chinese people are good at the image of the situation-related things, through the symbol, analogy and other concrete manifestations of the ways to make it easy to understand and cognition. In the leisurely long history of thousands of years of development, these methods the Chinese people have gradually become the main way of thinking. In this way focus on intuitive. The Chinese emphasis on brotherhood, courtesy of the cultural practices re-determine the local Chinese advertising strong human touch. Most advertising creativity reflects the people's cultural traditions, family ties, friendship, love attention. China's advertising works have been widely sought to find some familiar things to replace the products, while these things can happen to the performance of product features. If an automobile brand in Taiwan - China, the source of its advertising creative is that the mass in a child had had a section of experience: riding in his father's shoulders, while the China Motor Bus has been compared to his father's shoulders. "If you ask me, 'This is the world's most important to a car is what?' That is by no means see you in the street. 30 years ago I was 5 years old that year, I have a fever, the village there is no hospital, Dad backs I went through the mountains, across the water, from the village to the hospital, Dad's sweat soaked the entire shoulder. I think this is the world's most important to a car is his father's shoulders. Today, I bought a the car. I want to do the first one is 'Daddy, I set out to see you go.' "followed slogan:" China Motor Bus, always in line to the father's shoulder. "entire ad is full of heavy human touch, This is a typical Chinese-style ads with affection moving money - in order to impress the public bonds of friendship pocket money.

千问 · 2010-3-29 18:59:54

Westerners relatively abstract, General. But this kind of thinking is that they are used in the creation of advertising with some abstract thing to let consumers own reasoning, so that consumers have brains of fun and understanding the characteristics of the product. In the West of advertising works, many of them do not have the performance characteristics of the product directly, but with strong visual impact or plot of the story, to think, to speculate. Western advertising is a suspense-, often to work in the end, the public do not know what ads representation. Westerners attached great importance to individual independence and individuality. In the advertisement creation, Western advertising is distinctive and innovative. If Electrolux refrigerator entered the China market, has frequently appeared on CCTV, advertising follows a typical Western myth exaggerated style. Advertising screen as follows: light, dark room, one old refrigerators emit extremely loud noise, the refrigerator is jarred swing and sway, refrigerators fishbowl shock fell, Parrot flies away, little more than a dog barking, baby cry, Electrolux refrigerator, everything is calm. This advertisement seeking strong sensory stimulation, emphasizing the screen visual impact and shock force, its fear of exaggeration, hoax-style humor, should be called a first-rate.Western ads focus on pictures and stories of, rarely using too many language, often in a series of screen after one or two simple by even just a few words of the slogan finale, impressive. As in the following two advertising: advertising a: in the corner has a very small mouse hole, showed a cat's tail, and next to the hole with a tank kill healthcare Cola, the entire advertising is not a Word, the picture will speak for themselves. How could become the cat was thin? turned out to be a healthy drink Pepsi-Cola. Believe seen after this advertisement will want to try the healthy Cola is how to become slim. This advertisement through the inspiration of its own boot public reasoning, illustrates the Western advertising features of a classic example; advertising in KFC counter, one wearing a long gown customers are thinking about what to buy food. This should be a normal screen, the customer coat of landmark is McDonald's legs, not only makes people smile — even McDonald came to patronize KFC, it's not just on KFC delicious it? Chinese people making image, context related things, a symbol, so on and so on by specific performance, to make it easier to understand and cognition. In 1917 the long for thousands of years of historical development, these methods are becoming major Chinese habit. This means paying attention to visualization. Chinese commitment, courtesy of the culture and Customs determines the strong Chinese local advertising. Advertising creative mostly reflects the cultural tradition, family, friendship, love and attention. China advertising works always strive to find some widely familiar things instead of products, but these things can happen to the product's characteristics. As a car brand--the ROC, its advertising creative source is popular in childhood had experience: ride in my father's shoulders, and the China Motor Bus compared to his father's shoulders. "If you ask me, ‘ the world's most important car? ’ notation It is by no means you can see in the street. My 5-year-old 30 years ago, that year, I have a fever, the village does not have hospital, father carried me through the mountain, across the water from the village to the hospital, father of sweat whole shoulder. I think this is the world's most important to a car is the father of the shoulder. Today, I bought a car. I first want to do is to ‘ Dad, I carry you to take a look. ’ Notation "followed by the slogan:" the China Motor Bus, always in line to the father's shoulders. "The entire advertisement filled with heavy caring, this is a typical Chinese advertising to qingdong money — to a friend and impress popular pocket money.

高分求中译英 急

高分求中译英急