我分那样底，给我吧The main text is as follows: Abstract This article through to Heyuan's various sizes estate the sales status analysis and do the customer to the estate request, how formulate the correct project plan. First carries on the analysis real estate from the market prospect and the potential the trend of development, then the analysis customer community, in view of the influence significant expense community, with the customer to the estate demand tendency, synthesizes each essential factor, carries on the project localization to the estate, formulates a series of marketing method according to the request, and in each stage strict execution. Through the diagnosis, the author thought: In the market marketing, must first the lock into the target customer the demand, is clear about the strategic question, can formulate the corresponding marketing tactic strategy. If places hopes in the tactical stratification plane the skill, (for example price strategy and so on) solves strategic problems and so on localization, no helps. In the practical work, the real estate marketing work also needs to take the earlier period the plan stage, is clear about each project the goal customer, can instruct the product the localization, the design, to construct and to sell the entire process accurately. The developer only then has solved strategic questions truly and so on marketing target market choice and localization, can formulate the correct market marketing strategy. Key word: The real estate, the market analysis, expends the community, the project localization, the marketing strategy
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