Rural market potential is tremendous, foreground is very attractive. But rural market development over the years, but still unsatisfactory, rural market or not truly open, rural consumption market is active. This paper according to domestic and overseas scholars of consumption demand, and the problems in 1978-2008, based on the statistical data of study in rural consumption demand. This paper using least-square method (OLS), analyses the rural income and consumption demand, the relationship of the former found significant positively related to, pulling, rural consumer markets, the main method is necessarily leave no stone unturned to improve rural residents income level.
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