Franchise, as a kind of modern management mode has become popular worldwide, developing very rapidly. Franchise contract based on the mode of operation, involving intellectual property law, contract law, the law of tort, various rules and regulations, and legal relation is very complex, which requires adjustment. The world has entered the era of brand, integration of the old industrial economic reform and development business model, the franchise, create a "famous brand in China" is an inevitable trend. Franchising as a modern market economy scale development of effective mode and management mode, has become a way of enterprise development. Franchising is not a panacea, it cannot cure-all for those who really able to use, good franchising enterprises, it will win again big development opportunity, but along with the development of society franchising also appeared a lot of shortcomings. Franchising is a kind of commodity operations or business types, the development of the market economy in our country and private management modernization conditions, the franchise expanded development has become the inevitable trend of history and has a broad development prospects. This paper firstly franchising conducted comprehensive overview of the franchise, including the development history, the definition, characteristics, advantages and disadvantages, secondly analyses franchising developing a series of problems of the last to solve these problems, put forward the corresponding development countermeasure, and looks forward to the development trend of franchise later.
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