Text: Facing the intermediary competition grow in intensity, the television station thinks that the as strange as possible moving accepts the masses , wins a marketplace to try to become a eminent in same industry , to gain thereby one by one numerously and confusedly. But TV anchor-man already becomes the key link winning competition, new phenomenon having planned and making turn up about the program that anchorperson unfolds. The Chinese today TV job steps into the brand times , makes the famous brand host , founds the brand column becoming the effective approach gaining high marketplace bring back a report rate , the high-quality medium image gradually. The part being a program brand of course, changes anchorperson but speak, anchorperson a self brand; Brand , Liu Yi supposing that Bai Yansong is "east space-time " great be a brand "east night Tan's". And, the anchorperson brand has culture and double the attribute of commerce. This is to take form in a single day because of the brand , its value and connotation are a humanity factor's first , it is personal growing up , the image improving and perfecting, and individual and the social environment build up harmonious stable relation. But, the anchorperson brand has the commerce attribute at the same time, because of, it can be that the medium wins a lot of consumers directly (audience) , bring along gigantic profit. Brand assets requires that individual and the medium joint venture, are natural , benefits being also both sides's. Broad Corp. of culture evidently, goes down but "star-rization" program of anchorperson fabrication specifically for Yu Qi , a kind of exactly being a brand to anchor-man "invests and manages ", the anchorperson ego by similar program shows but , certain reciprocating having attracted the program accepting the masses still more , hosting thereby to oneself to a certain extent also coming into being acts on. The main body of a book is passed to star-rization exploration of anchorperson , is comes to discuss this one phenomenon to anchorperson what oneself and TV job bring about various effect. However, there are also host brand commercial property, because it directly to the media to win many consumers (the audience), a huge profit. Needs of individuals and the media brand equity joint venture, of course, also benefit from both. And apparently, SMG's name for the host "star" of programming is the brand for the program hosts an "investment and management", which hosts a similar program of self-display, to a certain extent, to attract more audience to their own TV show also had some role in feeding.
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