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A difficult one, P Plus support! Please master translation of abstract ~ ~ Première Urgence ah! Translation: "The rapid development of the Internet today, enterprises in the fierce competition in the market which generated the rules have changed. A lot of traditional companies increase sales through online marketing channels. But at the same time facing the development of new customers and the huge investment Difficult to retain clients of the problem. In this paper goal is to conduct online sales of an enterprise can improve the provision of customer loyalty, increase sales, promotion and publicity efforts can effectively control the costs of solutions. Use of Internet-based CRM system - eCRM customer management system, the customers (especially the Internet Shopping Mall registered members) for individual members of Member feature definition, and so on. Based on an analysis of the results and match attributes of goods, thus suspect to customers like the merchandise. Via SMS or e-mail and other means, commodity information, promotions, publicity and information in a targeted manner sent to the customer hands of the initiatives to achieve precision marketing. This paper will contain a detailed description of individual members; Member feature definition; members of the management features; active marketing content. According to this solution to achieve accurate and marketing initiatives. Precision marketing differs from the initiative because of the general marketing tool, highly targeted, but the success rate is high and is expected to save a lot of enterprises promotion costs, and retaining more customers and increase the competitiveness of the Internet Shopping Mall. " |
