Content abstract: The nature color fluctuates infinitely, the people through the long-term life experience, unintentional in formed have judged and the feeling protective mark ability according to the color. Packs the color not only to strengthen the consumer esthetically joyful, can stimulate consumer's purchase desire, enriches their imagination, also influences customer's mental. Lets us feel in truly the packing design the color value to be, product packing design art along with national construction development, the people living standard's enhancement involves a broader domain, not can only more profound change people's life, improves the quality of life, moreover regarding the develop economy, the enhancement national strength has the function which is impossible to substitute. The color as the expression sentiment's visual language, becomes the topic which the packing designer must study. This topic mainly unifies from the color attribute actual and explains with examples the color in the packing design utilization. key word: Color, packing, color psychology 上面的都是机器翻译的！我这才是人工的但也有点点错误请见谅！
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