In modern society, the combustion engine and tyre, with the development of the invention, more surprising speed. Many means of transport, again, the most famous is the car. Cars are the most commonly used and the most convenient transportation, therefore, there are numerous enterprises and achieved outstanding in the automobile industry. These many cars are entering the China market.China's GDP in 2000 GDP reached $1 trillion, after joining WTO and the Beijing Olympic Games as the favorable factors driving, sustained economic growth. China's GDP in 2009 GDP reached nearly 3.9 trillion dollars, 2010 will surpass Japan to become the world's second largest economy. With China's car market, China's auto industry has welcomed explosive growth cycle.This paper takes the Chinese automotive market, for example, through the understanding of China's automobile market, Korean auto enterprise enter China vehicle market strategy.This total into five parts. The first part, the paper introduction for as the background and significance of the research, The second part of China automobile market competition pattern, The third part is the Chinese automotive market marketing strategy, The fourth part of the Korean auto enterprise plan, The fifth part is the conclusion of the paper.
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