This paper selects the many samsung and LG mobile advertising in China and South Korea, the advertising language from the pronunciation, words and sentences use, this paper analyzes on the localization strategy, i.e. mobile advertising to respect the local custom of language use and respect the local customs, respect the local o
This paper selects a number of South Korea's Samsung and LG mobile advertising in China and South Korea's advertising language, from pronunciation, word use and sentence usage anal