1. Emic versus eric distinction
The objective of the emic approach is to see how the natives conceptualize the world. The etic approach is distinguished by the presence of universality.
The fundamental problem that are meaningful to members of a given culture while retaining the ability to compare behavior in that culture with that in others.
Malpass suggests emic-elic can be dealt with.
Trandis and Martin note that "Pseuduetic" approach, which assumes a dimension
is etic when there is little evidence to support that assumption, must be avoided.
