3. Data collection techniques.
Sekaran identified four issues:
(1) Response equivalence. ( uniform data collection)
(2) Timing of data collection in different cultures. (avoid too much time elapses)
(3) Status and other psychological issues.(in societies with sharp status and authority
cleavages , western interviewing techniques is not appropriate.)
(4) And cross-sectional (use broad questions)
(5) Versus longitudinal data collection.
