Architecture of Mobile Marketing Platform as shown in Figure 1, based on the Web site's content, business promotion, customer service and management services [11]. Mobile marketing terminals (customers) through the Wep / wireless network and the Wep / wireless gateway to visit the mobile marketing site, with website redirection technology, itisguidedintoe-commercesystemwithdual-mode business websites [12], and share the services of the system. At the same time, the system integrates the marketing enterprise traditional business application system [13].
Site redirection technology anddual-mode technology mainly solve the problem of building dual domain names and content for traditional marketing and mobile marketing [14]. With site redirection technology, terminals (customers) that visit to Wep are automatically guided to the corresponding website of theenterprise. If the website designs are based on the traditional network marketing and business system, the visit of the mobile marketing terminals (customers) will come up against the problem of compatibili-ty. The traditional business web site must be changed to make it guide the visit automatically entered into different subsystems while realizing dual-mode automatic switching.
In order to protect the security of database and customer information, mobile marketing system must consider additional safety measures intheservice operation level, including the security agreement, identity authentication and other network security technology.
V. APPLICATION OF MOBILE MARKETING PLATFORM
According to a Chinese wireless marketing research report in 2007 from iResearch [15], Chinese mobile marketing application has been in the last phase of the leading-in period, the main characteristics of this stage is the endless variety of all kinds of wireless ads, some of the emerging Marketing Models began to emerge and gradually form their own characteristics. Accurate and interactive features of Wireless ads has gradually been recognized and favored by the industries well-known brand enterprises.
The report also showed that due toasingle wireless advertising model it is impossible to bring the Satisfying marketing results to advertisers. The various forms of Wireless advertising constantly were being developed, and the latest international marketing model accelerates into the Chinese market. One of the most representatives is that the PPC (Pay-Per-Call) model which occupies the mainstream in Japan and other wireless advertising market mature countries were introduced to the Chinese wireless advertising market.
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