How critical is employee orientation for customer relationship
management ?Insights from a case study.
管理研究杂志08年3月版上的一篇文章，写论文用的。题目翻译成“员工取向对客户关系管理有多重要”是否合适？还有，这篇文章电子版谁有？
这是一本书，你可以再Google上搜到，如果你想下载电子版，必须交钱。这是摘要：abstractThis paper explores the interface of employee orientation and the Customer Relationship Management (CRM) process based on an in-depth case study of a leading firm in the UK automotive services sector. Employee orientation is embedded in the Organizational Culture (OC) of the
