You have been engaged by Whitecane Pty Ltd, a manufacturer of blinds, to evaluate a new computer system. The CEO is anxious to improve his company’s responsiveness to customers because he is losing sales volume to a competitor that has streamlined its operations for customer focus. He is also keen to reduce costs. He is a plain speaking, ordinary Australian type who gets irritated by smart consultants speaking in acronyms. His systems manager is responsible for designing systems specifications, and is adamant that the systems plans currently in place are optimal. The systems manager is threatened by any consultant involvement in his division. These are the two key members of your presentation audience. All other members will align themselves with either the CEO or the systems manager.