From the start，“Go big or go home’’ was their mantra(口头禅)．Their first financing— that $l million—was due to be signed on September 11, 2001. By the time they got it, two monthslater，says Ryan, "we had$16 in the bank and personally owed$300,000.”
Seeking a national retailer(零售商)proved just as troublesome．The friends set their sights on Target，known for its trendy，affordable goods．“But Target didn’t like the product or the brand，”recalled Ryan．“We thought the deal was dead，but then a new buyer saw that even though we weren’t selling big volumes, we wereprofitable, just on a smaller scale．”They won over Target．
