Conducive to the improvement of product quality and corporate image
Brand is the content and quality of goods market value of the coefficient of assessment and identification emblem is the enterprises to participate in the competition intangible capital. In a bid to win in the competition, it is necessary to carefully safeguard brand reputation. On the quality of products not taken lightly, fear on their own brands. The process of creating a name brand must be continuously improve product quality and establish a good corporate image process.
It is conducive to protecting the interests of consumers
Brand is the sales process, product quality and the source of that help consumers to buy their preferred brands, in order to get the greatest satisfaction. When the product quality problems, help compensate for damages suffered by consumers.
Facts have proven that a prestigious brand, enterprises will be a great asset. In the world, which has ranked as the top brand value Marllboro, its market value as high as 21 billion US dollars, second place CocaCola to 24 billion US dollars. China's famous brands "Hongtashan" to win 10 billion yuan. Of course, the outcome of long-term business enterprises, but also because of their texture and excellent marketing portfolio properly. Experience has shown that the correct decision-making brand, brand design scientific, effective protection of the brand business success there is a positive role.
2, significance of corporate brand strategy
Brand strategy, by definition, is the brand enterprises to create, use and maintenance at the core, in its own analysis of the external environment and conditions on the basis of the development of the company's overall plan of action. Brand as a form of economic subject to certain socio-economic conditions. Therefore, the brand strategy in the enterprise management of the status of the rapid rise in its profound social and business background, the course of the development of brand strategy also reflects the history of the evolution of the market economy. Initial commodity economy, a relatively low level of productivity, a seller's prominent features, of the consumer's behavior simple, there is no need to emphasize products and services external characteristics, thus, production and operation of an enterprise-management, product and brand less. Buyer's market triggered the development of the consumer revolution, enterprises and products in the convergence calls for the development of product features enable consumers outside the Movable heterogeneous characteristics, the cultural brand logo to highlight function, the brand strategy is beginning Stronger.
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