2.Five forces:
-Rivalry among existing firms
-Threats of new entrants
-Bargaining power of suppliers
-Bargaining power of buyers
-Threats of substitute products
3.Competitors(Top 5 competitors in depth)
-Direct competitors
-Indirect competitors
-Future competitors
Part 1.3 should include internal analysis:
-Strategic objectives
-Decision-making team
-Resources & capabilities
-Brand
-Manufaturing/Production
-Marketing ability
-Financial capacity
-Human resources
