帮翻译段英文，不要软件的

显示全部楼层 · 2009-2-13 22:40:52

Company
There are important factors in the analysis and evolution of a marketing strategy that are company specific. A basic factor is company size, which can increase or decrease a company’s options. For example, a fledgling firm may not have the financial resources to compete with major competitors. Another is the company’s mission – how it sees itself and what its role is in the marketplace. When a sensible mission statement is articulated and followed, it will guide and perhaps determine the company’s response to a market opportunity. Similar in character，but less obvious in its influence, is a company’s culture。For example, if it is a company’s major cultural characteristic to promote from within, then initiatives requiring new human skills are likely to be avoided or undertaken slowly。Some companies deliberately define and thereby restrict the scope of their activities. Sometimes this decision is rooted in technology，geography or market segment。In any event, company scope will strongly influence choice of marketplace strategy. Another kind of company influence on marketing strategy includes ownership of proprietary brand names, patented knowledge, and leadership choices.

千问 · 2009-2-13 22:40:52

公司有一些很重要的因素在分析和评估公司销售策略上.最基本的因素是公司的大小,这个因素可以增加或减少公司的选择.一个例子,新型货币可能没有足够的金融资源去和主要的货币竞争.另外一个因素是公司的实名.他如何看待自己和在市场中扮演的角色.当一个明显的使命被遵循的时候,它会引导你对于市场中的机会做出回应.另一个特征是相似的,但是在它的影响上并不明显,是公司的文化.例子,如果一个公司的主要文化特征是在一定范围内促进,那么首先需要需要新的人际交往需要被避免或者缓慢实施.一些公司很慎重的限定活动的范围.有时候决定是要扎根建立于技术,图标,市场段.另一种影响包括财产,牌子,专利技术,领导权的拥有权上....