if demand is inelastic, then demand will vary little if at all, no matter what type of adjustments are made. This is the experience of resorts in areas such as Bermuda (in the winter when it is too cold) and Palm Springs, California (in the summer when it is too hot), where lowered room rates and special promotional advertising have not been entirely successful in raising room occupancies co an acceptable level during the off-season. Many people do not want to go to Bermuda or Palm Spring during the off-season, no matter hoe attractive the price.
