There may or may not be a central administrative management hub responsible for public relations operations.
Agency liaison involves channeling many multiple communications backwards and forwards through one individual, thereby setting up an organizational bottleneck that often requires access to other individuals within the department that may not see their role as helping the agency.
For major announcements where multiple activities occur (e.g. event, press releases, media interviews, executive communications, agency coordination, global coordination, etc.), it is unclear who is the integration and accountability point with any of the individuals at the lower level.
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