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Vehicles in China has developed a unique concept of consumption, the use of concept and the concept of keeping a car. This is a brand new car culture, the Western world a very different vehicle concepts. In China, we do not feel any different from the concept car, but if the car out with the Western concept of a comparison between the two types of car you will find cultural differences are so great. After three decades of reform and opening up the domestic private cars has also been relatively universal. But the car is on the people, is still a symbol of status. People who buy a car, most of them not all is to travel to enjoy but as a kind of spiritual supplies to show their ability and achievements. People also agree with this value, anything people can afford cars designated rich, and affordable high-end cars are more non-rich, that is expensive, most people are not ordinary. However, in Europe, the car does not seem to have this in the ideology of the specific features, but no more than ordinary means of transport. Mercedes-Benz may be opened earners, the Passat was a millionaire but指不定. Car in the West have more than one hundred years of history, cars in their eyes, merely a convenient way to own from the point A to point B of the tool. In Europe, the parents give their children a "rite of passage" is often a dilapidated second-hand car, although the children did not, but it can also joy. In China, the kindergarten will be mutual friends show off their cars at home and what is the licensing of high-end cars, it will be for kindergarten from home is not the first car and you can not lift? And many families prefer to keep enough money to buy a family a place people are satisfied with the carts, but also do not want to buy a car as a place of transition. In the United States, more than 80% of car used by installments, in China, a one-time payment is the universal choice of the purchaser, dealer also recommended this approach, the vast majority of marketing programs are directed to buy a one-time payment cars are |
