At the beginning of 2000, China joined the WTO2 which means that the Chinese market was totally opened. This has led to a consumption boom chiefly in the coastal areas. Recently, most Japanese companies moving into China intend to promote sales activities with the Chinese market as their target. However, sales activities for the changed Chinese market are significantly different from the “take-back type” business style. To promote sales activities in the Chinese market, business localization must be resolutely implemented.
