Female commercial pragmatic characteristics are mainly embodied in the following aspects:1 female consumption has strong perceptual color. Strengthen emotional factors, pay attention to the perceptual appeal adequately, description of the goods, the beauty of women visualize tightly on the psychological, euphemism downy potent...
Female commercial advertising Pragmatic characteristics of the main reflected in the following areas:1. Female consumer has a strong emotional color. Strengthen the emotional...
