The newspaper design is different with the artistic design, it must obey and serve the content need, may say wears art which the handcuff foot shackles dances, cannot not be supposed to have one's wish. This article elaborates is beauty of form some basic rules which in the newspaper color utilization should persevere. First, and is graceful and friendly. The color harmony is must cause human's vision to have 愉悦感, must cause human's inner world to have 愉悦感, thus obtains relaxes with the sublimation. In the newspaper layout the title, the main text, the picture, the line frame, the publication prime page layout essential factor color utilization all needs to pay attention to the color harmonious question. The title color utilization, must be extremely careful in particular, fully pays attention to the color and main text content matching, looked color visual effect, emotion effect, symbolic effect and main text whether do tally, must have "the emperor's clothes cloud brocade uses in me" the ingenuity. Generally speaking, the harmonious color matches has three kind of common forms: One is the homochromy is color matching, namely on the page layout with the identical color department's color, only in the color brilliance, the purity makes the corresponding change, like dark green, the bluish green, blue with is the sex-linked colors department, red, the orange, is orange yellow yellow, is the warm color department. These homochromy departments' colors match are the quite harmonious unifications. Two is neighboring color matching, that is the use color link is photogenic the neighbor color or the use brilliance, the purity close color, like Huang Yulv, blue and purple matching. This kind of neighboring color matches, the brilliance and the purity are close, relative harmoniously unifies for human's visual feeling. Three is the complement color matches. In 12 kind of appearances links the diameter relative two kind of colors are the complementary colors, like red and green, Huang Yuzi, blue and the orange. These complementary colors match according to the certain proportion in the same place, the contrast are very bright, can on the page layout to the function which adds the finishing touch. On page layout take one kind of color primarily, by its complement color as auxiliary, can cause the entire page layout to fill the divine and wonderful spirit, both has lays out the chapter, and a little pen of the eyeball.
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