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<spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">网站分析中</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">最常见的一项工作就是对流量的异常变化进行分析和解释。今天网站的流量变高了</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">为什么</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">?</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">后天网站的流量降低了</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">又是为什么</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">?</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">这些变化是如何产生的</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">?</font></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">通常在遇到这种情况时</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">我们会先进行定量分析</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">通过细分找出具体发生异常变化的那部分流量。然后再进行定性分析</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">找出这部分流量发生异常变化的具体原因。那么，造成网站流量异常变动的常见原因都有哪些呢？</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><br/></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">原因</span></strong><strong><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">1:</font></span></strong><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">节假日的开始和结束</span></strong><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">第一个造成流量异常变化的原因很简单</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">就是一年中不同的节假日。通常在每个节假日的开始和结束的两个时间段里</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">网站的流量都会有一个明显的下降和上升的趋势。这个变化很容易进行验证</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">观察流量产生变化的日期及持续时间</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">有历史数据的还可以和去年同期进行下对比。节假日的流量变化比较有规律</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">并且会同时对网站的所有流量来源造成影响。但通常不会对流量的质量产生很大的影响。</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><br/><br/></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">原因</span></strong><strong><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">2:</font></span></strong><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">行业的淡季和旺季</span></strong><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">不同行业的网站受到节假日的影响和开始的时间也是不同的。例如</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">春节期间大部分网站流量的变化是从国家统一放假这天开始的</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">但对于旅游和销售机票</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">火车票的网站来说</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">这个时间可能就要提前的多。因为春节对于这类网站来说是销售的旺季。所以一年中的销售淡旺季也会对网站流量的变化产生影响。行业淡旺季的流量变化也比较有规律</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">通常会对网站所有的流量来源造成影响。</span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">建议</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">:</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">与网站或行业中熟悉的业务人员进行沟通</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">了解这个行业销售旺季和淡季的时间段</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">并且将这些时间段与之前创建的的节假日表进行整合。</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><br/><br/></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">原因</span></strong><strong><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">3:</font></span></strong><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">市场活动的开始及结束</span></strong><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">这里最主要的一个原因就是网站的市场推广活动。每个网站都需要进行推广</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">吸引流量</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">当一轮市场推广活动开始后</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">流量会有明显的上升。而当这轮市场活动结束后</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">流量又会有一个明显的回归。市场推广活动通常会对特定渠道的流量造成影响</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">同时可能会降低这个渠道的流量质量。</span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">建议</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">:</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">首先要保证你的网站分析工具中能够记录到所有流量的来源渠道</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">并且可以分清付费和非付费的流量。然后向市场推广人员要一个详细的推广计划和时间表。当在计划的推广时间内发生流量变化时</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">先按照表格中的渠道检查流量变化。另外</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">这张推广计划表也需要整合到前面的表格中。</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><br/><br/></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">原因</span></strong><strong><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">4:</font></span></strong><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">政策对行业的影响</span></strong><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">很多行业都会受到政策的影响</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">作为这些行业的网站也不例外。就像最近的国八条对房地产类网站的影响一样。受政策影响的流量覆盖网站的所有流量渠道</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">建议</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">:</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">政策何时发生变化并不在我们的计划和时间表中</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">所以当发生变化时在对应的时间点进行记录就非常必要。</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><br/><br/></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">原因</span></strong><strong><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">5:</font></span></strong><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">网站及页面调整前后</span></strong><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">网站改版</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">增减频道</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,URL</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">规则调整</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">页面优化</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">内容调整等等对网站结构</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">内容和页面的修改都可能会对流量造成影响。这部分的影响主要体现在</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">SEO</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">渠道中</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">每次网站的调整和修改都可能影响到搜索引擎对网站的排名</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">进而影响网站获得的流量。</span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">建议</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">:</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">与网站的内容和产品部门确定网站调整的计划和开始的时间</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">,</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">与</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">SEO</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">部门确定产生影响的范围和预计可以恢复的时间。然后将这类修改记录在我们的表中。</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><br/><br/></span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/></span><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">原因</span></strong><strong><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">6:</font></span></strong><strong><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">网站分析工具的调整</span></strong><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">最后一个影响网站流量的原因是网站分析工具自身。</span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">网站分析工具有很多种类，免费产品也非常多，使用哪种产品能尽可能的降低数据的偏差，意义也不同。以<strong><spanstyle=\"COLOR:red\">网分析</span></strong>产品（三星旗下的一款产品）为例，嵌入代码后，不需要再对报表进行设置或者调整，所以整体的趋势都不会出现这样的问题。</span><spanlang=\"EN-US\"style=\"mso-bidi-font-size:10.5pt\"><br/><br/></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">建议</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">:1</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">对每次网站分析工具的调整进行记录；</span><spanlang=\"EN-US\"style=\"FONT-SIZE:10pt\"><fontface=\"TimesNewRoman\">2</font></span><spanstyle=\"FONT-SIZE:10pt;FONT-FAMILY:宋体;mso-ascii-font-family:\'TimesNewRoman\';mso-hansi-font-family:\'TimesNewRoman\'\">不要过度关注实时数据。</span>
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