This article shapes the Christian market,where i find lots of commercial opportunity.Though knowing little about the differentia of denomination, I am sure nobody could ignore the strong belief ingrained in American. Good bargains, gifts from God, if market rules have been completed and seriously followed.How to deal with this cake? Different company plays different tactic. Standard answer is inexistent。I agree that to respect of each other seems a good manner.In the end of article, Dickey said “The elements there are pretty clear: Respect that this is a lifestyle and communicate with them with words and images… that are respectful of that target market.”Christian consumers always with high education background are as cautious as others.They know how to choose.