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Contents summary:The brand strategy of the business enterprise is to point the business enterprise to make its brand become the famous brand through various measure, to attain to pass the brand to expand and fight the purpose of the market.When the product that a business enterprise produce is the famous brand product, the product is woulding be approve by the consumer on the market, that business enterprise contain ability expand and fight the market.The amount of the famous brand, particularly the amount of the famous brand of world, is important marking of a nation or comprehensive economic power in region.Today in local market internationalization, the business enterprise would not° exist, want the development, only have the implementfamous brand strategy, open the exhibition famous brand management, be unique exit of the business enterprise development.The aggressive implement item arouses the strategy, the emollient push is high new economic fast development of the area of the industry park. Carry out the brand strategy to develop the area economy to have the very important meaning towards arouse.The strategy of carry out the brand is the demand that the push developmentarea economy develops continuously, is the acceleration developmentarea business enterprise industry modernizes the development of demand, is an overall exaltation development the area business enterprisedemand of the whole character.However, the development area key problem face in carry out the brand strategy.Is everyplace first development area to implement the brand strategy exists the certain mistake area on the understanding;Is in usher in business enterprise the next in order, the brand strategy consciousness is not strong;Again is to create the publicity strength of the brand, the tree famous brand business enterprise not enough.Everyplacedevelopment area carries out the brand in the strategic process, also groping for a some new way of thinking:One is to take business enterprise as the corpus, the solid brand economy of 夯 develops the foundation;Two is to take innovation as the motive, promote the brand economic to keep on the development;Three with the aggressive policy and whole society participate for guarantee, is dedicated to construct the brand good environment of the economic development. I think that the area business enterprise of the high new park can grasp quite a few the work of the aspect:Pass the corporate culture construction, brand principle creativity and constuct the excellent team, thus carry out the brand strategy to arouse to develop the area economy, promote develop the area economy to keep on, fast growth, develop the area real become employment's carrying the new growth of body, the finance and tax income a little bit bright, is to develop the area economy to develop of help and push machine.Therefore, the development area the implement produced the huge social performance and economic performances after the brand strategy. |
