行销与营销在英文中对应的都是marketing。Marketing狭义解释为:Transaction交易,指的是营利组织间的利益交换,例如公司销售产品给顾客,顾客付相当费用给公司。广义解释为:Exchange交换,除了营利组织外,更包含了非营利组织间的交换,例如学校与学校之间的合作美国行销协会AMA为行销的定义:Marketing is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that will satisfy individual and organizational objectives.参考资料:http://www.xingxiao.com/article/sp/xxll/2006/05/4502.html