1 - In January 2004, L’Oréal signed an agreement to acquire
A Chinese skincare brand
An American hair care brand
A Japanese cosmetics brand
A German hair colouring brand
2 - The consolidated sales of L’Oréal in the first half of 2004 amounted to
6.4 billion euros
7.1 billion euros
7.4 billion euros
7.5 billion euros
3 - What is L’Oréal’s set target of reduction in water consumption over two years?
2%
4%
5%
7%
4 - How many stores carry PURITY in Period 3?
889
2,350
21,842
5 - What is the average price of all brands sold to affluent families?
$23
$19
$17.8
6 - Assuming prices remain constant, what will be the largest segment in value in Period 5?
Medium income families
Low income families
Singles
7 - Based on Mr PURITAS’ marketing plan, what contribution would you forecast for PURITY in Period 4 ? Please enter your answer in thousands of Dollars in the box below
(9 digits maximum).
