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Customer Relationship Management has long existed, it can enable enterprises to market adaptability and competitiveness there is a qualitative improvement. Users to quickly and professional telephone service calls, to achieve a better quality, faster, more personalized service to retain and attract more customers target In the age of electronic commerce customer relationship management, mainly in the dispersion of customer information, as well as various departments within the enterprise business independence. Companies can take full advantage of customer relationship management system that can accurately determine customer demand characteristics in order to carry out targeted customer service, increase customer loyalty. Customer relationship management of enterprises to reduce costs and increase revenue, improve operational efficiency, to retain customers, increase customer loyalty and help expand the market, and tap the potential value of customers, these types of advantages. E-commerce development, customer relationship requires unity of thinking, raise awareness, customer relationship management system implementation must have a dedicated team to the specific organization and leadership, we can greatly improve the effectiveness of the system. E-commerce is also inseparable from the Internet, because the site is e-commerce business and clients to contact a special and important platform and communication tool. E-mail links, to facilitate our customers and site managers through e-mail contact. In the era of e-business development, effective implementation of customer relationship management is to maintain the vitality of a strong driving force, only the success of customer relationship management, only the success of e-commerce, but also have business continuity, rapid and healthy development. |
