To do a good job in the construction of TD-SCDMA operators to launch 3G brand identity synchronization "G3" and paragraph 188 of the exclusiveAfter the issuance of 3G licenses, China's intellectual property rights with the core of the development of TD-SCDMA will enter a new stage. China Mobile will further promote independent innovation in the development of TD-SCDMA responsibility, make careful arrangements, go all out to TD-SCDMA construction and operation of the work, in order to boost domestic demand, promote stable and rapid economic development make a positive contribution. January 7, 2009 China Mobile launched 3G new brand identity "G3" and 3G paragraph 188 exclusive.
10 cities in the TD-SCDMA trial network based on the 2008 China Mobile has successfully completed the end of TD-SCDMA network and the 2G core network integration projects, the realization of the existing 2G customers to "not-for-number, not a replacement of permit, not to register ", as long as for a dual-mode phone can easily use the 3G services. At the same time, TD-SCDMA has the second phase of construction in full swing, can be added in June of this year 28 cities, TD-SCDMA network coverage. According to the company's planning, 2011, TD-SCDMA network will cover 100% of the city.
At the same time, China Mobile in January 7, 2009 the formal launch of 3G and the new brand identity of its G3 paragraph and the first to provide 3G services. China Mobile will mobilize resources for a variety of advantages of TD-SCDMA market. For the convenience of customers to use, TD-SCDMA and GSM will be the introduction of a unified fee standards, codes of package types and rates are also consistent, shared channel system, and service resources and marketing resources.
G3 logo based on the Chinese traditional culture of the most representative Dan and red ink seal with a modern style and refined simplicity of design; and "G3, leading the 3G life" slogan spread more focus on customer experience and perception. G3 logo marks are the bearer network, will not as a separate brand presence to customers, but the full integration of China Mobile's three brands to promote. Strategic introduction of G3 logo means that China Mobile to support country-owned scientific and technological innovation, set up a new communication platform, providing customers with excellent and efficient life of digital information.
China Mobile 3G services to the 188 exclusive in the same period listed above, Guangdong and Shanghai provinces and cities as a pilot has recently放号, and before the Spring Festival has been extended to 3G network operators 8 provinces 10 cities, in June this year 28 provinces will be completed the construction of 3G networks throughout the country放号city 38 TD. China Mobile will also focus on promotion of 3G high-speed Internet access, mobile TV and 3G video calls and other typical business.
Consumers are most concerned about TD-SCDMA mobile terminal also has been greatly improved. Mainstream manufacturers have recently introduced a number of fashionable, good quality performance G3 dual-mode mobile phone, for consumers to choose from.
As of the end of 2008, the National 3G customers reached 419,000 people. In the Government's strong support and interest in all sectors of society, in industry value chain under the joint efforts of various vendors, with the core of China's TD-SCDMA intellectual property will accelerate the development process for the vast number of consumers with better 3G services. Reference: http://www.chinamobile.com/aboutus/news/200901/t20090107_10825.htm============================全力做好TD-SCDMA建设运营同步推出3G品牌标识“G3”和专属188号段3G牌照发放后，我国具有核心知识产权的TD-SCDMA的发展将进入一个新的阶段。中国移动将进一步以推动自主创新、发展TD－SCDMA为己任，周密部署，全力以赴做好TD-SCDMA建设和运营工作，为拉动国内需求、促进经济平稳较快发展做出积极贡献。2009年1月7日中国移动正式推出全新3G品牌标识“G3”和3G专属的188号段。在10城市TD-SCDMA试验网的基础上，中国移动已经在2008年末顺利完成了TD-SCDMA与2G网的核心网融合的工程，实现现有的2G客户可以“不换号、不换卡、不登记”、只要换一部双模手机就可以方便地使用3G服务。与此同时，TD-SCDMA的二期工程建设已经全面展开，今年6月可新增28个城市的TD-SCDMA的网络覆盖。根据公司的规划，到2011年，TD-SCDMA网络将覆盖全国100%的地市。同时，中国移动于2009年1月7日正式推出3G品牌标识G3和新的号段，并率先提供相关3G服务。中国移动将调动多种优势资源促进TD-SCDMA的市场推广。为方便客户使用，TD-SCDMA和GSM将在资费方面实行统一标准，业务套餐类别和费率也保持一致，共用渠道体系、服务资源和营销资源。G3标识取材于中国传统文化中的最具代表性的水墨丹青和朱红印章，用现代手法提炼并加以简约化设计；而“G3，引领3G生活”的传播口号更加注重客户体验和感知。G3标识属于承载网标识，将不作为单独的客户品牌存在，而是充分融入中国移动的三大品牌进行推广。G3标识的战略性推出，意味着中国移动支持国家自主科技创新，架起全新沟通平台，为客户提供精彩、高效的数字化信息生活。中国移动3G服务专属的188号段亦于同期上市，广东和上海两地作为试点省市已于近日放号，并将在春节前扩大至已运营3G网络的8省10市，今年6月28省3G网络建设完成后将在全国38个TD城市放号。中国移动还将重点推广3G高速上网、手机电视和视频通话等典型3G业务。消费者最关心的TD-SCDMA的手机终端问题，也有了很大的改进。主流厂家最近又推出了一批款式新颖、性能质量较好的G3双模手机，供消费者选择。截至2008年年底，全国3G客户数已达41.9万人。在政府的大力支持和社会各方面的关心下，在产业价值链中各厂商的共同努力下，我国具有核心知识产权的TD-SCDMA必将加快发展的进程,为广大消费者提供更好的3G服务。 参考资料： http://www.chinamobile.com/aboutus/news/200901/t20090107_10825.htm 【希望对你有帮助】
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