Along with the computer popularization, the Internet entered the high speed development time.Because the Internet has the information transmission speed quickly, contains the information content in a big way, the communication convenient, the use cost low superiority, already permeated in the traditional traveling activity, became the traveling to move the new leading strength. How does this article main research travel agency industry face the challenge and the opportunity which the Internet development brings, in view of travel agency industry own characteristic, proposed strengthens own construction, sharpens the tourguide personnel personalization serviceability, improves the marketing strategy using the Internet the suggestion.
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