Abstract] people's standard of living in recent years with the continuous enhancement of people's health and the health of enhanced awareness, health products market from the original single-functional development of the diversified health care, health care products function endless, type is diverse. In the current health products market healthy green food and health food trend of the impact, explore new direction of development is worth manufacturers concern. In the health food market, the traditional marketing model will be challenged. Analysis of health products market model and the current marketing of health products marketing. On health care products marketing model of innovation and development of Key Words : health products marketing mode of choice
