求够一段翻译，急用

显示全部楼层 · 2007-6-27 12:38:41

Investigates and studies the result through above to be allowed tosee, in university student's basic life expense and the psychologicalwhole is realistic, reasonable, but separate tendency obvious, theindividual difference is big. Mainly induces into following severalaspects: 1. university student expends has it paying no attention to one side The university student does not have the source of income, theeconomical independence is bad, expends does not have the foundation,the economical non- independence had decided the university studentindependently expends experiences few, cannot rationally to expend thevalue and the cost carries on the weight. The university student hasnot formed the integrity, the stable expense idea, the automaticcontrol ability is not strong, the most expenses all is the mediapropaganda induction perhaps the stochastic expense which is affectedthe side schoolmate produces, the impulse expends. This also isprecisely the university student expends the demonstration effect theresult. Takes the handset product to say, at present, has the handsetin the university student, a part has the correspondence the need,also home economics condition permission; Another part has thecorrespondence need, but the home economics condition cannot bear inthe situation "hurries forward" the expense; Also some part is bothdoes not have the correspondence to need and the non- home economicscondition burden "to be luxurious" the expense. But "is luxurious" theexpense is the demonstration effect which expends by the universitystudent, competes the psychology to cause. 2. university student is very high to the brand loyalty The university student expends in the certain degree canbelieve own real experience, if uses the experience which some kind ofbrand product produces, can persist to use, thus gradually formsfixedly by chance, finally forms the use custom, the maintenanceregarding this product good loyalty. For instance washes floods,perceptual knowledge smell delicate fragrance, quality good, theeffect is obvious, can urge them to continue to use. 3. university student stresses the fashion expense Student thought active, has the intense seeking knowledgedesire to the new thing, likes pursuing the new tide, and dares toinnovate, expends curries favor with the nature strongly, theentertainment expends occupies completely expends the volume theproportion to be very big. Speaking of the enterprise, China movesdoes is better, they are "M-ZONE" refuel with the aid of popularfashion spokesman Zhou Jielun cheer, simultaneously pursues theexcellent in quality and reasonable in price psychology using thestudent, promotes the student card, thus does not win Philippines'sachievement.参考资料：http://fanyi.cn.yahoo.com/translate_txt

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千问 · 2007-6-27 12:38:41

Passing the above investigation result can see, the basic life of the university student consume and mental state whole up is realistic, reasonable, but long-lost trend obvious, individual difference big.Mainly induce for the following a few aspects: The ⒈ university student's consumption has it not rational one noodlesThe university student has no economic source, the economic independence differs, consuming to without foundation, economy of sign sex to come to a decision an university student independence consumption experience not only little, can't reasonableness ground to consume the value and cost carry on measuring.The university student didn't become integrity of, stable consumption idea, from control an ability not strong, most consume all is induced by medium publicity or be subjected to nearby classmate influence but output random consumption, excite consumption.This is exactly also the result that the university student consumes to demonstrate an effect.Specialty machine product to say, currently, in the university student who has a cellular phone, a part contain the demand of correspondence, and the family economic condition allow;Another a part contain correspondence demand, but the family economic condition can not bear of under circumstance"before tending" consume;Still have a part is since have no the correspondence need to be again to bear without the family economic condition of"extravagant" consumption.But"extravagant" consume then demonstration effect consumed by university student, climb to cause than the mental state.The ⒉ university student's loyalty to brand is very highUniversity student's consuming will believe an own true experience to some extent, if use a certain brand product to produce a good experience, will insist an usage, thus and gradually become fix hobby, the end formation uses a habit, keeping to this product good loyalty.Shampoo water for example, sensitive faculty understanding up of smell subtle fragrance, quality good, result obvious, will urge them to continue to use descend go to. The ⒊ university student lays particular emphasis on vogue consumption moreThe student thoughts active, have the seeking knowledge of mightiness the desire to the new thing, like to pursue fashionable, and presume innovation, consume of attach sex strong, amuse consumption to have all consume a sum of the specific weights are very big.To business enterprise, the Chinese ambulation does of better, they ask for help fad vogue spokesperson week hero 伦 encourages to encourage for"M-ZONE", making use of a student to pursue of good quality but inexpensive mental state in the meantime, releasing student's card, winning thus not the accomplishment of 菲 .

千问 · 2007-6-27 12:38:41

Through the above findings, we can see that the students basic living consumption and psychological on the whole is realistic, reasonable, But apparently discrete, individual variability. Summarized as follows : Students ⒈ consumption is not the rational side of university students do not have the financial sources, poor economic independence, consumption is not based on economic and non-independence of the decision Autonomous consumption with little experience, not rational value to the consumer with the cost measured. Students do not form a complete, stable consumer attitudes, control ability, Most consumer is induced by the media or by students around arising from the impact of random consumption, impulse spending. This is the college students spending demonstration effect the outcome. Canal phone product, there are phone university students, part of a communications needs, and the family economic conditions; Another part of a communications needs, but the financial conditions of the families could not afford the "approached" consumption; There is no part of the communication needs of domestic economic conditions nor affordable "luxury" consumption. And the "luxury" consumption is consumption by students of the demonstration effect, leading to the psychological comparisons. ⒉ students to the brand loyalty of college students high consumption in a certain extent, they believe that real-life experience, If the use of a certain brand name products have a good experience, they will adhere to the use, thus gradually forming fixed preferences, eventually used to maintain this good product loyalty. For example, shampoo, perceptions of odor Qingxiang, good quality and results and will urge them to use it in the future. ⒊ students more focused fashion consumption students active thinking of new things have a strong thirst for knowledge, like the pursuit of fashion. and a flair for innovation and consumption ingratiate oneself strong entertainment total consumption of large proportion. To enterprises, China Mobile done better, They rely fashion spokesmen Jay Chou as "M-Zone" Come cheering, using inexpensive students and the pursuit of the psychology of the introduction of the Student card, thus winning a high performance