Abstract: The brand is the enterprise and the product symbol and the representative, the brand is playing the vital role in enterprise's marketing activity. The name brand strategy is the enterprise participates in the modern market competition an important strategy. The discussion name brand strategy constitution has the significant practical significance. The core strategy, the assistance strategy, the maintenance strategy are in the name brand strategy the indispensable three constituent. The implementation name brand strategy enterprise should correctly understand the name brand strategy the significance and processes three between the relations, and must according to three relations, have the plan to have the step gradually to advance.Key word: Name brand; Name brand strategy; Significance; Core strategy; Auxiliary strategy; Maintenance strategy.
我认为：The brand is the representative of a enterprise and the symbol of productsThe brand strategy is an important strategy for the enterprise to participates into the modern marketing competitionTo discusss the components of the brand strategy has the significant practical meaning The core strategy, the assistance strategy, the maintenance strategy are three indispensable components in brand strategyFor the purpose to execute the brand strategy correctly, there is a need for the better understanding of brand strategy and the realtionships between three core components, it must according to their relations to have the plan and step gradually to advance.
As the representative and symbol of a enterprise and products, brand plays an important role in the marketing activities of a enterprise. It is crutial for enterprises to have the brand strategy in the modern market competition. Studying the components of the brand strategy has a great practical meaning. The core strategy, the assistance strategy, and the maintenance strategy are three parts of the brand strategy.(这句翻译有问题）The enterprise which conducts the brand strategy should correctly understand the meaning of the brand strategy and properly deal with the relationships among these three types of strategy. Moreover, the enterprise should promote these strategies according to their relationships.
Abstract: corporate and product branding is the symbol and representative of brand marketing activities in the enterprise plays an important role. Brand Strategy enterprises to participate in the modern market is an important strategic competition. The composition of the brand-name strategy is of great practical significance. The core strategy, strategic support, the maintenance of strategic brand strategy is an integral part of the three components. The implementation of brand name strategies enterprises should correctly understand the meaning of the brand-name strategy and handle the relationships among, and be in accordance with the relationship between the systematic and progressive advance. Keywords: plates; Brand Strategy; Significance; The core strategy; Supporting strategies; The maintenance of strategic.
