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Because the our country advertises an industry to develop quickly, advertisement publicity of insurance industry increases not to reduce.The insurance advertisement has no place not at, however advertisement of the existence isn't a purpose, its basically lying in can leave a deep impression for person, and inform the product information to the information needed to pass object availably in, satisfy the consumer realistic need, stimulate the consumer latent need.But insurance profession with produce the advertisement publicity of merchandise business enterprise to have generally dissimilarity, can't only with whether promote it sell a sum growth for standard to measure advertisement publicity of success or not, but should consider whether it strengthens the influence of social performance or not.Insurance advertisement the publicity is heavy Be setting up good business enterprise image, let consumer to the insurance have more thorough righter understanding.This text passes theories and fulfillment of the advertisement publicity of the study insurance, having an important function towards promoting insurance advertising of developing. Key word:The insurance advertisement publicizees social performance insurance consciousness an advertisement a fixed position你喜欢吗? |
