Abstract : This paper from the marketing and other related theories on the basis of 由淘宝 of development of net start, sellers of various levels classification and analysis of the different advantages and disadvantages of seller operations, proposed selling small family problems encountered in the course of business and inadequate,From commodity image, the image of the service, network image and image of prices and promotions set out five dimensions, analysis of Taobao marketing of small and medium - sized sellers. Also proposed that in addition to the improve their image, we should also pay attention to network deception. |