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In the operating areas: First, the mode of operation of tower - 1, Long tower belonging to the bureau in Heilongjiang Province, is a state-owned assets, enterprises operate an independent legal entity, manage their own business; 2, the existing six-tower subsidiaries, namely travel agents, property companies, catering companies, advertising companies, exhibition, animation companies; 3, mainly through brand-tower operation, adhere to innovative projects, and take MICE tourism industry and economic crossroads; 4, in the long run, the dragon tower will integrate resources to expand scale and the establishment Group, a capital operation; Second, the dragon tower tourism project planning and installation of the main points of the reasons (1) tourism project planning has three main points: First, in line with market demand and tourists, the development prospects; Second, the "children of the dragon on Dragon Tower" brand line demands and brand value; Third, it is in line with China's traditional culture - Dragon Culture, a cultural foundation; (B) The reason: as a landmark tourism enterprises, First, we must focus on customer needs and meet them, it is survival of the enterprise; Second, the radio industry to play advantages, and establish a competitive system of brand, brand is the core competitiveness, such enterprises can vitality; Third, the combination of brand culture, and take the road of creative cultural industries, so that they can characteristics, tower-tourism-oriented project planning is more than three points. Third, the dragon tower project operation and management of the feelings At present, the tower-the second in the nation operating results, a positive World Tower goal of the operation of the project the overall feeling is: are necessary for the development of new knowledge and the development of new thinking, development is the last word is always dragon tower adhere to the strategic thinking. Can be simply divided into four o'clock (1) Culture and complementary brands. To play a brand, to establish branches brand, a "dragon brand" system. (B) Operating innovation and management innovation driven each other 1, through various means, and cultural creativity will be transformed into productive timely manner. For example, "animation Window," and "Confucius School," "Chinese altar"; 2, to support operations management innovation. For example, OA paperless office systems, electronic ticketing system; (3) the quality of cultural products, and professional services excellence 1, and constantly develop cultural products. For example, Chinese paintings, antique simulation, "easy justification universe"; 2, the VIP reception create professional brand. The ability to establish a strong reception team, the successful reception of leadership at home and abroad; (4) cultural, scientific and technological development coordination To establish a tower to the world of development objectives, develop new projects, such as the emerging mobile TV projects for their long-term development strategy for doing a good job. 4, the domestic tourism industry in the form of TV Tower (A) The domestic tourism industry as a whole tower operating income in the downward trend, which is the law of nature; (B) the balance between competing with industry enterprises are taking output management, operations consulting, cooperation services of roads, cooperation in the pursuit of a win-win situation; 5, Long Tower tourism projects set up long-term plans (1) emphasize safety, and all projects should be set up based on radio and television signal transmission and other safety indicators on the basis of no effect; (B) industrialized and international roads, and international standards in line with the objectives of world famous tower; (C) to continue to strengthen innovation, and is committed to cultural innovation, project innovation, management innovation; (D) developing new projects, to become the capital of the vector operations; ? in the cooperation between the two sides: One, the two sides can cooperate mode (output operations management team, operations consulting, consultants) Second, the two sides jointly by the establishment of an independent operating company and the possibility of operating methods. |
