In today's increasingly competitive market, packaging to attract consumers to buy has become an important factor, has not only plays a role in protection of goods. Packaging design techniques into the design of more traditional sense to upgrade the packaging concept to a higher level, the unity of aesthetic and practical function. New concept of packaging can attract more consumers to buy. Today's consumers have started to use an aesthetic look on the product packaging. In their eyes, a product of the packaging has not only a package or housing as simple, uniquely designed packaging (cosmetic or functional) to consumer concerns more easily and purchase. Modern concepts of packaging contained in the cultural atmosphere and stunning visual effects have become a big selling point. However, with the progress of the revolutionary packaging, gorgeous looks increasingly difficult to impress consumers, the packaging, practicality gradually become the focus of the next breakthrough. How to package combining artistry and practicality of future product packaging design will be a major issue. Keywords: Packaging; aesthetic; practical; culture 我这个对 ,!
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