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Traditional marketing and traditional physical distribution, in the construction marketing system current political situation limited to does not have in the ecology environment, disregards the resources and the environment consumption, only considered that maximum limit stimulates expends, has not considered the social cost and enterprise's sustained development. In the sustainable development idea and under the goal influence, the new economic theory no longer limits to the sole pursue economic interest way, but transforms into the pursue economic interest, the social benefit, the environment benefit three goal balanced developments, the green marketing and the green physical distribution are sprout in the adaptation modern economic theory vicissitude develop. The green physical distribution just emerged in our country, the people are also limited to its understanding, in aspects and so on system policy, infrastructure, information standard, personnel training also has many development barriers. The green physical distribution establishment in the maintenance ecological environment and in sustainable development's foundation, changed the general physical distribution unilateral relations. As one kind of new physical distribution pattern, the green physical distribution meets the sustainable development requirement and the human survival development benefit, has represented the future physical distribution development direction and the tendency. The Chinese implementation green physical distribution has the pressing and the necessity, to these question's comprehensive understanding and the profound understanding, was helpful in finds the good solution, thus caused China's logistics as soon as possible and the international trail connection. key word: Green physical distribution development importance |
